Pitching Yourself to Get You Hire by Jodi Glickman
In this LinkedIn Learning course from Jodi Glickman, who is a CEO and Founder of GreatOnTheJob.com will tell you why pitching yourself is important and why the company you apply will hire you.
We all know 2020 is a tough year. Many jobless people try to land any job interview that they can get. As you are aggressively applying for job vacancies that are available, what makes you shine among the other candidates that apply the same position as yours? Are you preparing enough with the interviewer questions? If yes, how confident are you that your answer can leave them a good impression on your interview session.
The most common interview first question that was asked in any hiring company is “Tell me about yourself.” How do you usually answer to that question. How you answer the question is the key for you to impress the hiring company and get the job. In this course Jodi Glickman teaches strategy on how to pitch yourself.
Jodi said the goal of pitching yourself is not to get you hired or land the new client, but to make sure that you can get the second conversation which you can engage and attract them wanting to learn more. This makes them more interested and intrigued, which can lead them to engage more with you in the future.
“Keep your sights set on that, so that you have next conversation, and you will be totally succesful”
Jodi said she will never get the next job if she only talks about the job she had done previously. No one cared. Instead, you should say what you want to next and why you are the right person for the job. That is how she managed to convince people to take a chance on her. The strategy is to lead with a good punchline, then you will start with the three strategies on pitching yourself.
“The beauty of this strategy is that you don’t have to memorize anything. You don’t have to know your 30-second pitch. You only have to know three things”
So what is the three strategies?
1) Know your destination
The destination is critical which you have to ask yourself every conversation, why am I here? What am I trying to accomplish? Why I want to work here? If you don’t have a good answer to these questions there will be no way you will leave a good impression. The destination is the hardest thing. The destination is like the foundation of the pitch where you have to lay a good foundation.
“Before I get on any client call, I stop and ask myself, what’s the goal? What’s today punchline? What’s my destination for this specific conversation?”
Cause this is the hardest part of the whole pitch. But if you don’t have a destination, the whole pitch will be unraveled.
2) Explain your backstory
When you are talking about your background, you are gonna create backstory. So what is the difference between a background and backstory? Well, it is because you are the author! You get to pick and choose what you want to include. So what should you include? There are two things where you can choose from. You can either talk about relevant experience, or you can talk about transferable skills. It will be a bonus if you have relevant experience. But if you don’t, you can tell about your transferable skills.
“I have a client, she’s a management consultant and she is not interested in consumer retail companies anymore. She wants to focus on digital technologies and cloud computing. And I said when someone asks you what you do? You don’t tell them about the last three clients engagements you’ve worked on. You talk about how passionate and excited you are in the digital technologies and cloud computing. You see the wave of the future in that direction and you want to be part of the change”
It is not what recent that matter, it is what relevant.
3) Connect the dots
The way you connect the dots is you talk how everything fits together, what you have done in the past, what you are doing in the future, and how it all comes together. Jodi said the reason why you don’t get hired or close the deal is not because you don’t have the skills. It is because they don’t believe your story.
Now that you got the framework, there are good news and bad news. The good news is all it takes is to practise. The bad news is you might need more than one pitch. You cannot make the interview pitch same with the closing a deal pitch. That is why practise makes perfect. Keep on practise and you will be perfect in your pitch. Make that pitch and leave them a good impression.